Three Steps
A brand publishes a project
A listed brand unveils "the piece it wants to make" with design drawings and sample photos. Price and the 30-person goal are fixed at this point.
30 backers greenlight production
People who want it place reservations; at 30, production is confirmed. If the goal isn't reached, nobody pays.
Made, then delivered
Our partner factory produces exactly the quantity needed - in your hands in about a month. No leftovers, no markdowns, no waste.
Why WTB Can Do This
Factories that move from 30 pieces
WTB works directly with factories at home and abroad that handle small lots. Where 100 pieces is the usual minimum, our 30-piece capability is the foundation of this project.
No inventory risk, so brands can dare
Sell first, then produce - not the other way around. Freed from the fear of dead stock, brands can attempt the piece they truly want to make.
Buyers become makers
Your single reservation decides whether that piece comes into the world. Buying directly supports a brand's challenge.
Get early access to the first project
Projects are announced to early registrants first. Thirty spots per project. Registration is free - decide whether to reserve after you see the project.