Feature2026.06.22

AW26: Six New Brands to Watch

From the brands that joined WTB in the past six months, six the editors are convinced are next.

What stands out in this season's arrivals are brands that dig deep into a single material or a single color. Narrow and deep, not wide and shallow. The focus only a small team can sustain produces an intensity the majors don't have.

AZURRO - a blue with no name

A newcomer that builds whole collections from one deep navy, dyed three times from the yarn stage. Zero ornament; fabric and tailoring do all the work. The conviction stands out even among this season's arrivals.

KURORIIS - the resolution of black

A Seoul brand composed entirely in black, letting only material differences speak. Matte and gloss, weight and lightness - the information density inside black is a spectacle.

DULSE - between mountain and street

Outdoor wear in low-impact materials. Technical function intact, finished with a minimal face that doesn't stick out in the city.

The remaining three are worth judging with your own eyes in the new arrivals. Save them to favorites and they'll be waiting on your next visit.

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